Our Social Media Monitoring Course offers four modules designed to equip individuals and organisations with the necessary theoretical basics,skills,and insights to monitor social media networks,while supporting with their own projects during office hours. It is designed for:
- Civil society organisations u202f
- Inteational organisations and donorsu202f
- Activists and advocacy groupsu202f
- Researchers and academicsu202fu202f
- Fact-checkersu202f
- Investigative joualistsu202f
- Capacity development initiativesu202fu202f
Overview
In a departure from the traditional trainer-focused method,where the instructor leads the exposition of content to passive leaers,this curriculum relies on active participation, interactive and varied activities,and exercises to engage the leaer.u202fThis effective,leaer-centred training is developed by instructional designers.
Price: 595 EUR per person (the price includes 19% VAT)
The course includes four Modules and office hours,where leaers can ask questions related to course material and receive feedback on their SMM projects. The course is designed to accommodate 10-15 leaers in an online environment. Our participants will not only lea how to collect,classify,and analyse data in a qualitative manner but also discover innovative tools and techniques to enhance their analytical capabilities.
Module 1: Introducing Social Media Monitoringu202f(4 hours)
Module 2: Diving Deep into Researchu202f(4 hours)
Module 3: Qualitative Researchu202f(4 hours)
Module 4: Qualitative Data Analysisu202f(4 hours)
Timeline
Summer Group:
Wednesday,August 27 – Module 1, 2pm till 6pm CET (Berlin),
Wednesday,September 2 – Module 2, 2pm till 6pm CET (Berlin),
Monday, September 8 – Module 3, 2pm till 6pm CET (Berlin),
Friday, September 12 – Module 4, 2pm till 6pm CET (Berlin),
Training
We provide:
- Four comprehensive modules with 12 hours of content on social media analysis,ethical and legal understanding,and research design.
- A Leaer Guidebook complete with exercises and homework.
- ‘Office hours’ (up to 4 hours) to ask questions about the material or consult on your research project
- An opportunity to engage with peers on social media monitoring and online discourse
- Active participation,interactive and varied activities,and exercises
Content
Over four Modules,the content will cover the impact of social media and its analysis,differentiating between fact-checking and social media monitoring,identifying various forms of manipulation. It will delve into ethical considerations,research phases,and methodologies,exploring both qualitative approaches in detail.
Participants will lea to identify successful research elements,overcome challenges in data collection,analyse online violence and information manipulation,and develop skills in creating code books and conducting qualitative analysis using tools to follow,analyse,and report on what’s happening with public content on social media. You will lea:
- Social Media Analysis Skillsu202fu202f
- Ethical and Legal Awarenessu202fu202f
- Research Design and Methodologyu202fu202f
- Team Collaboration and Workflow in a SMM Projectu202fu202fu202f
- Vicarious Trauma Awarenessu202fu202f
- Data Collection and Qualitative Analysisu202fu202f
- Problem-Solving Skillsu202fu202f
- Critical Evaluation of Contextsu202fu202fu202f
Registration
Spaces are limited. Please register soon to secure your spot.
Registrations close on 17th August,2025 for the Summer group.
Trainers
Inês Narciso is a social media monitoring and OSINT expert with extensive experience in combating disinformation and influence operations. She holds a Master’s in Criminology from the University of Leicester and is pursuing a PhD in Sociology at ISCTE-IUL,where she also conducts research on disinformation and digital narratives at MediaLab.
She has provided OSINT training to researchers and professionals worldwide,delivered courses on identifying and monitoring foreign information manipulation and influence (FIMI),and worked as a social listening expert for the Portuguese Prime Minister,overseeing daily monitoring of social media. Inês is a co-author of the Obsint Guidelines for ethical and rigorous digital investigations and teaches Digital Methods. She actively contributes to inteational initiatives,including the Code of Practice on Disinformation by the European Commission,FIMI-ISAC,and the Caegie Endowment’s Partnership for Countering Influence Operations.
Giovanna Maiola is a media analyst with extensive experience,working both as an associate researcher with the Osservatorio di Pavia (OdP) and as a freelance. Her expertise spans media analysis and monitoring,digital rights and social networks,media development in electoral contexts,as well as inclusion and civic and voter education.
She has served as team coordinator,trainer,and media/social media analyst for a wide range of inteational institutions—including the European Union (EU),the OSCE/ODIHR,the United Nations (UN),and Inteational IDEA—as well as civil society organizations such as IFES,IMS,IREX,and FPU. Her work focuses on issues related to democracy,freedom of expression,and media development.
Adeline Marquis is a DRI trainer and an independent consultant with more than 14 years of experience with election observation. From 2019 on,she specialized in social media and media monitoring during electoral processes. In addition,she works on developing methodology and reinforcing organisations’ capacities to monitor social media. She has also taken part in a study assessing the impact of deepfakes on the democratic process,conducted by Democracy Reporting Inteational,and led trainings for CSOs and election practitioners on social media monitoring,data collection,and women in politics with DRI,EODS,and NDI.
Tailored support
DRI also lends its expertise to organisations that wish to receive our support in project design and implementation. From defining your research question to data retrieval,analysis,and crafting a comprehensive final report,our expert team is here to ensure your project’s success. Interested in ongoing support throughout your project? Contact us for a customised quote tailored to your specific needs.